创造数据产品驱动商业价值-leo li(李海鹏)


Create impact at scale by data- driven applications Leo Li Sr. Manager, Business Analytics and Data science 创造数据产品,驱动商业价值 2016-4-22 Business EngineeringData 为全球职场人员提供发展机会 5 schoolscompanies knowledgeskillsMembers jobs The Economic Graph 经济图谱 用户 公司 职位 技能 学校 知识 6 4亿注册用户 每周20亿用户更 新 数十亿用户人脉 400 M Member value propositions CONNECT with your professional world STAY INFORMED through professional news and knowledge GET HIRED and build your career 为用户提供的价值 建立职场人脉 同步职场知识 把握职场机遇 8 Customer value propositions HIRE MARKET SELL Learn 为客户提供的价值 招聘解决方案 市场解决方案 销售解决方案 学习解决方案 Critical mass of data Relevant and valuable products and services 核心技术平台 LinkedIn’s business model & why Data is important Technology platform Member growth and engagement LinkedIn的商业模式以及数据的重要性 更多符合需求的产品及服务 大数据的积累和收集 用户及业务增长 三种主要的数据类型 社交数据用户行为用户身份 LinkedIn 社交关系图谱 Industry Trend Talent Intelligence Hiring and Talent LinkedIn 人才流动与公司品牌 Trending Content Full-funnel Sales Intelligence: From Lead to Renewal Which company? Who to contact? What is the story? Which Sales Person? Preventing churn is critical to sustainable business Churn Guard reduce customer churn in 3 steps Measure Step Description § Measure and track performance § Predict up-coming risks with machine learning § Prevent churn with prescribed actions Predict Prevent 1 2 3 Measure: accurately measure churn at region, segment, team & individual level § Region and segment level churn measurement help leadership understand churn baseline § Rep and manager level view establish accountability 1 21 Hig h Churn Rate Medium High Mediu m Low Predicted Churn Risk Level Average Churn Rate 3X Predict: machine learning models predict accounts at risk of churning 2 Prevent: a narrative is prescribed to mitigate each type of risk 3 Scale it with Churn Guard Architecture Components Data Systems Kafka, Hadoop, Teradata …. Visualization Platform Highchart, Tableau …. Web Application Framework Phoenix, Microservices …. Scalable Easy to use Efficient Data Sources Data Ingestion Serving Document DB OLTP KV Store OLAP Text Analytics Batch Real time Near time Data Systems Databus Espresso Pinot HDFS (Strunctured / Un Structured) Y A R N Map-Reduce Pig Hive Data Storage & Computation Spark Presto DWH Data Visualization Platform BI / Reporting Data Serving Customized Viz Lib Self Serving Insight Platform HighChart/D3 Web Application Architecture API Gateway Service Discovery Li.ContainerConfiguration Microservices Spring Boot Restful Services Java Z e r o D o w n t i m e D e p l o y m e n t F a i l o v e r & R e c o v e r y S c a l i n g C o n t i n u o u s i n t e g r a t i o n A u t o m a t e d T e s t Marionette Backbone.js Play L o g g i n g M e t r i c s & M o n i t o r i n g K a f k a C a c h e S e c u r i t y I n f r a B a c k e n d F r o n t e n d Html & CSS Data Serving Pember.ly O p s
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