Microsoft's newest app for iOS isn't a piece of productivity software. No, it's a selfie app. Unambiguously called Microsoft Selfie, the product is designed to improve photo qualities like color balance, skin tone, and lighting for the most shareable shot possible. It's a more subtle version of Lumia Selfie, Microsoft's previous self-portrait app designed for Windows phones.

On a deeper level, Microsoft Selfie appears to be just one of the many ways the company is using machine learning in everyday situations, similar to the software Microsoft released back April that would guess your age based on a photo. Microsoft Selfie's app description says it takes "age, gender, skin tone, lighting, and many other variables into account" to help alter your self-portraits with "intelligent enhancements."

Each of the 13 filter options will clean up noise and make other general improvements, as well as add a distinct flavor to the photo in line with names like "1965" and "BlueDawn." You can also press and hold on the "compare" button to see your lesser, non-algorithmically enhanced self.

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