Recommended
Recommended
More Related Content
What's hot
What's hot (8)
Similar to The Recipe to Getting Attendees to Your Open Source Events
Similar to The Recipe to Getting Attendees to Your Open Source Events (20)
Recently uploaded
Recently uploaded (20)
The Recipe to Getting Attendees to Your Open Source Events
- 1. Therecipetogetting attendeestoyouropen sourceevents Karen Vuong Principal Open Source Program Manager - Open Source Solutions @kar3nv karenvuong02@gmail.com
- 2. About me • Open Source Program Manager • Citrix Open Source Business Office • Apache CloudStack Project Committee Member and Committer • Founder/Organizer of CloudStack Silicon Valley User Group • Helps organize CloudStack Collaboration Conferences and CloudStack Days • Fun facts: Bungee jumping, riding my motorcycle and backpacking in California
- 4. ContributingtoanOpenSource ProjectforNon-Developers • Code is the heart of any open source project, but don’t think that writing code is the only way to contribute. • Projects need contributions from everyone of all skills and levels of expertise. • Open-source projects suffer from a lack of marketing awareness. You can help open-source projects get more exposure.
- 5. WaystoContributetoanOpenSource ProjectwithoutBeingaCodingGenius • Find an open source project that is interesting to you • Start listening – mailing lists, blogs, IRC channel • Work with Tickets – commenting on a bug • Work with Documentation – how-to examples • Work with Community – answer a question, write blog posts, improve a website, or help organize meetups and conferences
- 6. Open Source Meetupsand Conferences–why? • Brings people with a common interest together to share that passion • Brings developers, users, contributors and people who are interested in the project together • Face-to-face interaction! • Share and learn from eachother
- 7. agenda • Two common types of in-person open source events • 3-step process: • Setup • Promote (emphasis on this) • What to do after the events Setup Promote After the event
- 8. Two Common Types of OpenSource Events Open Source Meetups Open Source Conferences
- 10. 1,2,3,4,5,6…7(?)
- 11. Whathappened? • There were two other open source cloud meetups going on at the same exact time • We capped the attendee list at the maximum room capacity • We did not do anything to promote the meetup • We did not send reminders to attendees
- 13. Setup Promote After the event SettingUpyourMeetupGroup
- 14. MeetupGroups • Heard of meetup.com? Been? Organize? Want to? • Tips and best practices for setting it up, promoting, and what to do after • Yes, there are steps that you can follow - It’s SIMPLE • I’ve made it even more SIMPLE with checklists!
- 16. SettingUpyourMeetupGroupIf you haven’t done so already, create a meetup group! Even meetup.com says “you don’t need to be an expert to organize an awesome meetup.” *Add 15 topics. If you add “open source” People who search for topics, such as “open source” will come across your meetup group.
- 17. SettingUpyourMeetupGroup: Firstmeetup • First meetup: Start with a beginner’s talk “Intro to …” • Send out a call for speakers note: • Reach out to the developers and users mailing lists • Reach out to meetup group members • Reach out to your own contacts
- 18. SettingUpyourMeetup: date&time • Select a date/time for your meetup • Check meetup.com’s calendar of meetups in your area first for conflicting dates • Avoid Mondays/Fridays
- 19. SettingUpyourMeetup: venue • Find a Venue • Reach out to your contacts and ask if they can offer a space for your meetup • They said YES? Go and check out the space (no surprises) • Test out the speakers, mic, projector (especially if you are going to live stream) • Remember to hit “record” • Ask local libraries or colleges
- 20. SettingUpyourMeetup: announce • Now you’re all set! • Announce the meetup to your members • Provide a map and parking information
- 21. SettingUpyourMeetup: freeevent=noshows It’s a free event – expect a 30% - 50% no show rate
- 24. SettingUpyour Meetup:Thebigday • The day of your meetup: • Arrive about 45 minutes to 1 hour early • Registration table • Name badges • Directional signage • Beer & Food • Speakers prepare • Get slides from speakers
- 25. Attendance • How am I going to get people together? • Put yourself in their shoes!
- 26. Promotingyourmeetup Setup Promote After the event
- 27. PromoChecklist CHECKLIST Social media channels (the project’s LinkedIn, Twitter, Facebook) ✓ Announce to your meetup group members ✓ Post your meetup on event websites and event calendars ✓ Share a Blurb with meetup group organizers ✓ Email Blasts ✓ Tweet pictures during the meetup ✓
- 28. PromoteyourMeetup: socialmedia • Social media channels: • The project’s LinkedIn page, Twitter, Facebook • Twitter – schedule tweets (use Hootsuite), create click-to-tweets and ask the community to tweet • Facebook – post statuses (use Hootsuite), join other groups and post • LinkedIn – post discussions in the Open Source Groups and the project’s LinkedIn page
- 29. PromoteyourMeetup: Announce&Remind • Announce to your meetup group members: • Email members in your meetup group • Don’t be afraid to send reminders! • Send reminders 7, 2, 1, and the day of the meetup reminding RSVPs that the event is still happening. • Automatic reminders
- 30. PromoteyourMeetup: Eventwebsites • Post your meetup on event websites and event calendars: • opensource.com • eventbrite.com • lanyrd.com • eventful.com
- 31. PromoteyourMeetup:blurbs • Write up a blurb that other meetup group organizers in the area can share with their members This meetup will be AWESOME! #MyAwesomeMeetUp
- 32. This is a partner announcement from the CloudStack Silicon Valley User Meetup group. It might be very interesting for many of you: ____ Dear Community, It's my pleasure to announce that our next meetup will be around Docker, Kubernetes, CoreOS and Big Data in Apache CloudStack! Our main speaker of the evening will be Sebastien Goasguen. He is currently a Senior Open Source Solutions Architect at Citrix, where he works primarily on the Apache CloudStack project, helping to develop the CloudStack ecosystem. Sebastien is a project management committee member (PMC) of CloudStack and Apache libcloud and a member of the Apache Software Foundation. RSVP NOW: http://www.meetup.com/CloudStack-Silicon-Valley-User-Group/ example
- 36. Nowwhat?
- 37. Afterthemeetup Setup Promote After the event
- 39. Goodtoseeyou!
- 41. UploadPictures
- 43. BeConsistentandPoll! • Keep a consistent schedule – every 1.5 months is good. • Create a poll and ask members which topics they are interested in (make a list of 4 or so) • Poll only takes 30 seconds!
- 46. Setup Promote After the event SettingUpyourconference
- 47. SetupChecklistforyour Conference Set your goals ✓ Select a date for your conference ✓ Look at Open Source Event Calendars ✓ Consider the option to co-locate with other conferences ✓ Logistics and Volunteers ✓
- 48. SetyourGoalsforthe Conference • List out your wants! • I want three tracks – one for developers, one for users, and one for building community. • I want to have 300 attendees. • I want to raise $30,000 in sponsorship money • Remember: commit to the basics first, then build out the conference as you get more sponsors
- 49. SettingupanOpenSource Conference:Dates • Select a date for your conference • Look at open source event calendars: • Opensource.com • O’Reilly Media’s Big Conference List: http://oreilly- events.herokuapp.com/ • Lanyrd.com
- 50. Location,Location,Location! Consider the option to co-locate with other conferences
- 51. SettingupanOpenSource Conference:Logistics Website Call for Proposals Registration Budget Sponsors Giveaways Evening Events Conference Twitter Page Meeting rooms Breakouts A/V
- 52. SettingupanOpenSource Conference:Volunteers • Make it known to the community that the conference planning is open to everyone • Send out a call for volunteers note to the mailing lists • Put a “call for volunteers” banner on your conference website • Use Trello or Asana and Slack to organize tasks, todo lists and communicate with eachother
- 53. Promotingyourconference Setup Promote After the event
- 54. PromotingyourConferenceChecklist ✓ Post conference on event websites and event calendars ✓ Social media (Twitter, Facebook, Linkedin) ✓ Encourage blog posts by partners/sponsors ✓ Email Blasts ✓ Project’s mailing lists ✓ Outreach to Meetup Groups ✓ Ask speakers to share a slide at presentations ✓ Student discounts ✓ Advertising ✓ Press ✓
- 55. PromotingyourConference: EventCalendars&websites • Post conference on event websites and event calendars • opensource.com • eventbrite.com • lanyrd.com (make sure to add topics) • eventful.com
- 56. PromotingyourConference: SocialMedia “Save the date! CloudStack Collaboration Conf will be on August 20 clds.co/1FvPyo9” “Call for Sponsors! Support the CloudStack community and help make CloudStack Days happen clds.co/1FvPyo9” “The agenda is NOW live for CloudStack Days Dublin! Check out the talks clds.co/1FvPyo9 ” “Submit your proposal for CloudStack Days Tokyo today! The deadline is May 10 clds.co/1FvPy09
- 58. PromotingyourConference: Blogposts • Encourage blog posts by community members, partners and sponsors
- 59. PromotingyourConference: Emailblasts • Send out email blasts: • Contacts that you have collected from open source expos • Invite people to submit talks or to register for the conference • Invite previous conference attendees/speakers (if this applies)
- 60. PromotingyourConference: MailingLists • If this applies, send out the CFP information and deadline reminders to the project’s mailing lists
- 61. PromotingyourConference: OutreachtoMeetupGroups • Outreach to Meetup Groups • Create a blurb for local meetup organizers with a discount code to the conference • Ask them to share the blurb with their members • If you have extra space at the conference, offer it to meetup groups
- 62. PromotingyourConference: askspeakerstoshare • Community members within the project who speak at various conferences, meetups or webinars • Create a slide about the conference for speakers to share during their presentations • Add a special discount code
- 63. PromotingyourConference: Studentdiscounts • Create a discount code for students
- 64. PromotingYourConference: AdvertisingSpace • Purchase advertising space on relevant websites and on social media sites to reach new people
- 65. PromotingyourConference: Press • Create a press release announcing the event and send to media • Line up media outlets as media partners for the event: • Provide the media outlets with their logo on: • Conference website • Conference emails • Conference signage • Exchange for ad space on their sites and social media posts
- 66. Aftertheconference Setup Promote After the event
- 67. AftertheConference Checklist ✓ Announce the next conference dates ✓ Send a follow-up email and quick survey ✓ Publish Videos and Slides ✓ Schedule tweets of videos ✓
- 68. AftertheConference: Announcenextdates • Announce the next conference dates • Include a link/information about the next conference in post- conference follow-up email
- 69. AftertheConference: follow-upemail&Survey • Send a follow-up email with a quick survey • Surveymonkey – mention that it takes 2 minutes, offer a raffle prize if you can giveaway prizes! • Feedback from attendees on content, schedule, format, etc.
- 70. AftertheConference: PublishVideosandSlides • Publish videos and slides to the conference website/YouTube
- 71. AftertheConference: Scheduletweets • Schedule tweets of videos from the project’s social media channels
- 74. QUESTIONS?