The flexibility of Apache Hadoop is one of its biggest assets – enabling businesses to generate value from data that was previously considered too expensive to be stored and processed in traditional databases – but also results in Hadoop meaning different things to different people. In this session 451 Research’s Matt Aslett will explore the impact that Hadoop is having on the traditional data processing landscape, examining the expanding ecosystem of vendors and their relationships with Apache Hadoop, investigating the increasing variety of Hadoop use-cases, and exploring adoption trends around the world.