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A quick look at the Windows Phone 7 demo

Review units of the new Windows Phone 7 hardware are just in, but we'll give …

Yesterday, Steve Ballmer took the stage to orchestrate the introduction of his company's long-awaited revamp of its phone operating system. We've picked up a few review units, but aren't able to talk about them at the moment, so we thought we'd share some of our photos of the event to hold you over until the reviews are ready. Some of them reveal a bit about the Windows Phone 7 interface.

Steve Ballmer gestures for emphasis while starting his pitch.
Steve Ballmer gestures for emphasis while starting his pitch.

The initial marketing tagline, partially obscured by the CEO, is that Windows Phone 7 is "Always Delightful" and "Wonderfully Mine." Not exactly catchy, but it refers to a fluid, animated interface and extensive customization options.

"These are not the phones you seek..."
"These are not the phones you seek..."

More realistically, Ballmer hopes that an array of hardware makers, including Dell, will keep people from seeking the Droids. Although the hardware makers can differentiate on features, there are minimum hardware requirements for running the new OS, including a touch interface, three hardware buttons, and a 1GHz Snapdragon processor.

Lots of partners for the hardware and networks.
Lots of partners for the hardware and networks.

Microsoft has succeeded in that there are an array of hardware makers with products that will be ready for launch, and the phones will be on a number of carriers.

AT&T will offer three phones on its network.
AT&T will offer three phones on its network.

With multiple phones coming from multiple vendors, just about every carrier will get in on the Windows Phone 7 action. AT&T will be one of the major launch partners, and its CEO, Ralph de la Vega, was on hand for the introduction. His company will offer three different phones with differentiating features like hardware keyboards.

The Windows Phone 7 design goals.
The Windows Phone 7 design goals.

Channel Ars Technica