While creating the instance, pass an alias
option as a short-hand:
shadow.extend({
name: 'pindrop',
alias: 'pindrop',
template: '<div class="ui-face ui-face--padded">This is an aliased extension</div>'
})
Next, we create the aliased shadow on any element:
<div id="pindrop">This is a pindrop instance.</div>
$('#pindrop').pindrop()